Kolkata: A music video
by Trinamool Congress (TMC) released on Saturday claims that the face of West
Bengal has changed in the last five years. It has gone viral over the internet and
has been played around 70,000 times across various digital platforms since its
release.
Chief Minister Mamata
Banerjee released the video on her Facebook page on Saturday night, saying,
"I am very happy to share the new music video 'The Trinamool Song' for the
forthcoming West Bengal Assembly elections".
Ankhi Das, Public
Policy Director of Facebook in India, said: "This is the first state
election campaign song to make its debut on Facebook and has gone viral very
quickly. It is remarkable how they have made it so catchy and apt for the
digital medium."
The two-minute video
has become the new party anthem. The song — "Paanch bochore bodle geche
banglar mukh" (The face of Bengal has changed in the last five years) has
been written and composed by Anupam Roy, best known for his songs in films like
Autograph, Hemlock Society and Piku. Directed by Anindya Chatterjee,
lead vocalist of Bangla band ‘Chandrabindoo’, the video highlights the work
done by the Mamata Banerjee government after being voted to power in 2011.
TMC national
spokesperson Derek O’Brien said: "The match has started and we are already
batting well in the fourth over without losing any wicket. And the Opposition
is still in the dressing room. We have the backing of the good work done by our
government in the last five years.”
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