London: Global conglomerate
company Hinduja Group stroke its largest-ever single long term partnership
deal with Manchester United on Monday to become the world's leading football
club's global sponsor and official lubricant-cum-fuel retail partner.
Frank Rutten,
vice-president of Gulf Oil International, and Jamie Reigle, commercial director
of Manchester United signed the deal that will last till the end of 2019
football season at the Aon Training Complex, Manchester United's official
training ground in presence of the first team players and Manchester United
legends.
Speaking on the issue,
Ravi Chawla, managing director of Gulf Oil International, said: “Gulf Oil's
association with the world of sports has been phenomenal right from motorsports
to cricket, where we have partnered with the best of the best. It was therefore
logical for us to team up with Manchester United in order to reiterate our
brand's core values of endurance, quality and passion.” “We look forward to
leverage this interesting mix of football and cricket and leverage this
partnership to increase consumer engagement with the brand, create new and
exciting communication platforms that will emphasis the customer value
propositions,” he further added.
The value of the deal has not been
disclosed as of yet, but it is expected to give Gulf Oil International, access
to Manchester United's assets including the club crest and player images. The
company's distinctive orange disc will feature on the club's digital perimeter
boards during Premier League, FA Cup and League Cup matches at Old Trafford. The
company expects the tie-up will augment its long-term association with cricket.
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