Mumbai:
Hollywood filmmaker Jon Favreaus film The
Jungle Book with Indian-American actor Neel Sethi playing the role of
Mowgli has resonated well with the Indian audiences. In the 50 days since its
release in India on Friday, the film has inched closer to the Rs 200 crore
club.
Disney’s
The Jungle Book, which brings an
enchanting story of a boy straight from an Indian jungle, has minted over Rs 180
crore till now.
According
to a statement from Disney, The Jungle
Book amassed Rs 2.56 crore in its seventh week, taking the cumulative total
to Rs 183.94 crore (net box office collection).
The
numbers are “truly encouraging”, says Amrita Pandey, vice president - studios,
Disney India. “This phenomenon reminds one of the golden era, back in the 1970s
and 1980s, when Hindi movies had silver (25 weeks) and golden (50 weeks)
jubilees at the box office. The Jungle Book has truly created new benchmarks
for the performance of English movies in India,” Pandey said. She added, “It
has surpassed age, regions and even languages in a place as diverse as India
and has been dearly loved and appreciated all across the country. “We take
immense pride in the way our little Mowgli has made India one of the top four
internationally performing markets for the movie. It is truly a testament of
the love of the audience for the movie and that a timeless tale, when told
well, will always win over the audience,” she further added.
Trade
expert Taran Adarsh is also impressed with the business. He tweeted, “While
most Hindi films struggle to complete three or four weeks, The Jungle Book enters week eight today. Completes 50 glorious
days... Solid content plus Disney India’s smart strategy has paid rich
dividends.”
Iron Man fame
director Favreau took a basic structure of Rudyard Kipling’s timeless classic
and charged it up with the power of the 1967 animation film to bring forth an
advanced version of the story backed with technology.
Released
in India in four languages - English, Hindi, Tamil and Telugu - the film was
released in India on April 8, a week before its release in the US.
Along
with Neel Sethi, the Hollywood film is supported by Bill Murray, Ben Kingsley,
Idris Elba, Lupita Nyong'o, Scarlett Johansson and Christopher Walken.
Bollywood
actors Irrfan Khan, Priyanka Chopra, Nana Patekar, Shefali Shah and Om Puri
have lent their voices for the Hindi version of The Jungle Book.
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