Mumbai: Indian
business conglomerate Tata Group on Friday has launched their e-commerce
marketplace Tata CliQ. The $109 billion group, with this, has entered into the
‘e-commerce bandwagon.’ Reports are that Tata CliQ has asserted that their
primary focus is to sell apparel, footwear and electronics across brands. The
initial intention of Tata CliQ is also to accelerate the purchasing power in order
to stand out among the ‘international retailers and startups backed by global
tech investors’.
Tata Sons Chairman Cyrus P. Mistry inaugurated their
trendsetter ‘phygital’ platform by ordering at TataCliQ.com and picked the
order at a Westside store in Mumbai. “At the Tata group, we have a rich
heritage of pioneering initiatives. TataCLiQ.com brings to India a smart
combination of the reassurance and in-store experience of a large on-ground
network with the convenience of online shopping, bringing the best of both
worlds together. TataCLiQ is also symbolic of the customer focus, technology
orientation and collaboration across the Tata group,” Mistry asserted.
According to reports, Tata CliQ will be a ‘phygital’
marketplace- a combination of physical and digital marketplaces- with
facilities for the customers to purchase using the website or mobile app. Also
a customer can pick his ordered product from a partner store or delivered it at
home. Tata said that using CliQ will also facilitate a customer to exchange or
return his ordered product from the nearby partner store. Tata said their
services will be available at over 500 stores of 12 partner brands.
Meanwhile, Tata’s online venture through CliQ is ‘lined up
with a second phase’ of Indian ecommerce development as Flipkart and Snapdeal
have already established in the industry occupying the first phase of growth.
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