The Solvent Extractors Association of
India (SEA) has written a letter to the Food Safety and Standards Authority of
India (FSSAI) and the Advertising Standards Council of India (ASCI) against
FMCG firm Patanjali Ayurveda.
Addressing the regulators, SEA has requested to
‘sought action’ against Yoga-guru Ramdev-owned Company Patanjali Ayurveda that
is allegedly promoting a message of ‘not in good taste’. Reports are that the
SEA-Patanjali row started following their recent advertisement of ‘Kacchi Ghani
Mustard Oil’, where the latter was found promoting incorrect and misleading
information to the consumers.
“We would like to bring to your notice the content
mentioned in Patanjali Ayurved Ltd advertisement is totally incorrect and
misleading the consumers,” SEA said in the letter to FSSAI and ASCI. The letter also focused upon the advertisement
content and said it ‘derogatory and denigrating’, facilitative to ‘negate the
image of the industry.’
“This advertisement willfully wants to create panic
in the minds of consumers against solvent extracted oils and refined oils. The
advertisements contravene numerous ASCI codes. We therefore kindly request you
to look into our complain and direct Patanjali Ayurved to withdraw these
misleading advertisement,” SEA noted in their letter.
According to reports, Patanjali is famous for
promoting organic and natural products and consciously negates any refined and
filtered product in the market. However, the complaint issued by SEA made the
ayurvedic firm to clarify their stand. A Patanjali- spokesperson said that the
TV commercial was ‘based on facts, findings and research.’ “We do not intend or
mislead any one,’ said the TVC.
In another complaint issued by ASCI pointing 51
misleading advertisements in April 2016, Patanjali was leading the list with Airtel,
Amazon, Facebook, Vodafone, Shoppers Stop, Coca-Cola, Emami and Dabur, sources
said.
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