Google Receives Patent That Could Eliminate Social Media Marketer’s Careers

In what could become a fatal blow to thousands and thousands of people who earn their bread through marketing the new way, that is by promoting business or person on social media, Google has received patent that could possibly put their career in jeopardy.

Social media marketing which is one of the trendiest jobs among tech savvy people worldwide is now a multi-billion dollar industry in itself. These people expertise in writing and media skills and can write their own tickets financially because those skills are crucial for creating great content and then connecting that content to the right audiences.  Having an effective social media marketing plan is crucial to succeeding in business now because so many potential customers are connected online. They are now a place to showcase products and services and connect with potential customers where they are. The power of social networking sites is limitless, as it generates humongous interest among the billion netizens worldwide.

Social networking websites are everyday coming up with new trends. Facebook will begin offering revenue sharing to major brands that offer video content. YouTube already offers revenue sharing for video creators, and video is an effective way to market online as YouTube gets billions of page views annually. Cell-phones outnumber computers by five to one, and mobile marketing will have a major impact on marketing. Not only do marketers need to optimize their content for mobile, it also offers plenty of social media marketing tools like apps, which marketers can use to market their businesses. This also allows social media marketing managers to be more mobile and run a social media marketing campaign from anywhere.

Google received a patent recently that could potentially eliminate the need for social media marketers. Although Google excels at maximizing content reach across the internet, their solution may not necessarily be enough to replace social media managers. Adding sharing buttons to emails allows users to share the content they received.

For companies who want the maximum reach with their social media marketing campaigns, the key is to focus on the brand and connecting brand with their potential customers. Since expressive story telling is replacing traditional ads, brands have a better chance at success when they focus on telling their stories. Although Google’s new tool may help, brands will benefit from creating their own unique campaigns.

How this decision affects the social media marketers is now waiting to be seen, with the hope that both Google and the social networking sites can work simultaneously without shutting each other down.