New Delhi: The online advertisements industry, a 500-crore business
in India, is about to observe regulations regarding to the ‘process of
examining the problem of automatic video advertisements that buffer and use
internet data on a website without the explicit authorization of a consumer.’
Sources said that TRAI is likely to resolve the problem of
involuntary data usage and will bring ‘transparency’ of using data on a website
that was consumed without ‘explicit authorization’ of the consumer. TRAI
explained that involuntary data usage indicates the free advertisements and
their automatic playing options. A consumer, who has an opened news website,
basically ends into more data usage due to the advertisements playing in the
website.
“Typically, I have not come to that site to visit those
advertisement, I have come to that site to consume its content. The video ads
on a webpage keep on buffering and downloading. Because of this a user’s data
is consumed without the permission or authorisation, which is a serious problem,” TRAI asserted.
“We have to be a bit proactive in consumer protection as
far as data is concerned because many people do not understand the complicated
metrics used for internet data, and they end up finishing 80-85 per cent of
their data packs without actually using that much,” the regulatory authority
asserted.
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