Mumbai: World’s largest
coffee retailer, Starbucks Corp is set to expand its wings in the Indian market
with Tata Group by launching its services with the latter’s single-origin
coffee in the US and Himalayan mineral water in Singapore.
The business conglomerates
have signed multiple agreements on Monday to cement their four-year long
partnership. The collaboration is expected to modify the international arena of
business news.
Apart from launching
the coffee and breweries services in India, Starbucks coffee will also
introduce tea brand Teavana in Indian by the year end while Starbuck’s coffee
will be available in Vista flights, Tata’s own airlines wing. “The
vision and partnership signed five years ago was not just for the business and
joint venture in India. As two global iconic companies with strong capabilities
around the world, it’s about how we could continue to look at ways to partner
together beyond India,” said Starbucks Coffee China and Asia Pacific group President
John Culver.
According to the International Coffee Organization (ICO)
data, India is the world’s sixth largest coffee producer and produces both Robusta
and Arabica. The country has seen a growth rate of 16 pct over the last five
years. President Culver later added that Starbucks India, which used to serve
only Arabica coffee grown and roasted in India, will also begin offering Kenyan
and Sumatran coffee soon in the emerging market with Tata group.
Following the agreement, Tata Group has announced that they
would provide skills training to Indian youths over the next five years through
the Tata STRIVE program. Tata STRIVE will empower the youth and provide
employment and entrepreneurship.
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