The Toronto Fashion Week has got cancelled.
Organizers are pulling the plug on the semi-annual event, citing a lack of
local support.
IMG Canada had operated Toronto Fashion Week
in collaboration with IMG Fashion since 2012.
They took the reins of the event from the
Fashion Design Council of Canada, which had previously owned and produced
Toronto’s fashion week for 13 years.
“As
we continue to evolve our portfolio of fashion events around the world, we’ve
made the decision to no longer produce Toronto Fashion Week,” Catherine
Bennett, senior vice-president and managing director of IMG Fashion Events
& Properties, said in an interview with The Canadian Press.
“We
are constantly evaluating our fashion properties to make sure that they best
meet the needs of designers and the industry — both locally and internationally
— and we felt like the time had come to make a change in Toronto.
“We
really felt that our Canadian fashion footprint was not generating the local
commercial funding that we really required in order for us to continue
producing the event to the highest standard that, really, the industry deserves
and the designers in Toronto deserve,” she added.
“We’re
sad to be moving on, but think it’s the right decision and the right time to
make it.”
Catherine Bennett of IMG Fashion Events &
Properties says partnerships and sponsorships play important roles in staging
fashion events.
Bennett said IMG will no longer be involved
with the Mercedes-Benz Start Up program for emerging designers, which had a
grand-prize package that included a $30,000 bursary and a fully produced runway
show in Toronto for the winners.
Bennett says they weren’t seeing the local
support for the industry in Toronto that they do in other markets.
Toronto Fashion Week is a semi-annual fashion
week held in Toronto, Canada which takes place during the month of March, to
showcase fall and winter collections, and again, during the month of October,
to showcase spring and summer collections.
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