New
Delhi: Despite all the ills it is facing on the on-time performance and staff
discipline, the national carrier Air India tops when it comes to brand
reputation, followed by low-cost SpiceJet and JetAirways.
Among
the international carriers, it is Singapore Airlines that leads the ranking,
followed by Etihad and Emirates, says TRA (Trust Research Advisory)
Research-BlueBytes in the 'Most reputed aviation brands 2016' report.
Others
in the list include Indigo and GoAir while other international airlines include
Lufthansa, British Airways and Qatar Airways.
The
ranking is based on a brand’s reputation with a two-pronged approach of media
analysis and a survey of consumer influencers and was conducted among the 21
airline brands that have measurable media coverage and 2500 consumers.
Air India is the flag carrier airline of India
and the third largest airline in India in terms of passengers carried, after
IndiGo and Jet Airways. It is owned by Air India Limited, a Government of India
enterprise and operates a fleet of airbus and Boeing aircraft serving 84
domestic and international destinations. It is headquartered in New Delhi. The
airline has its main hub at Indira Gandhi International Airport, New Delhi and
a secondary hub at Chhatrapati Shivaji International Airport, Mumbai. It was
founded in 1932 as Tata Airlines, and commenced operation on July 29th,
1946. After World War II, it became a public limited company and was renamed to
Air India. Ashwani Lohani serves as the Chairman and MD of Air India. As of
February, 2016, Air India employs 28,085 people.
Such a interesting post. Thanks for sharing.
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