Wednesday, 20 July 2016

Air India Tops Brand Reputation Rankings

New Delhi: Despite all the ills it is facing on the on-time performance and staff discipline, the national carrier Air India tops when it comes to brand reputation, followed by low-cost SpiceJet and JetAirways.


Among the international carriers, it is Singapore Airlines that leads the ranking, followed by Etihad and Emirates, says TRA (Trust Research Advisory) Research-BlueBytes in the 'Most reputed aviation brands 2016' report. 
Others in the list include Indigo and GoAir while other international airlines include Lufthansa, British Airways and Qatar Airways.
The ranking is based on a brand’s reputation with a two-pronged approach of media analysis and a survey of consumer influencers and was conducted among the 21 airline brands that have measurable media coverage and 2500 consumers.
Air India is the flag carrier airline of India and the third largest airline in India in terms of passengers carried, after IndiGo and Jet Airways. It is owned by Air India Limited, a Government of India enterprise and operates a fleet of airbus and Boeing aircraft serving 84 domestic and international destinations. It is headquartered in New Delhi. The airline has its main hub at Indira Gandhi International Airport, New Delhi and a secondary hub at Chhatrapati Shivaji International Airport, Mumbai. It was founded in 1932 as Tata Airlines, and commenced operation on July 29th, 1946. After World War II, it became a public limited company and was renamed to Air India. Ashwani Lohani serves as the Chairman and MD of Air India. As of February, 2016, Air India employs 28,085 people.

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