Amazon India Launched Prime Subscription Service, Focus on Customer Loyalty Renewed

Bengaluru: Amazon has launched its Prime Subscription Service in India, in order to grow its customer base and sustain customer loyalty. Reports are that the e-commerce giant will introduce its Prime services to 100 Indian cities ‘to drive more loyalty among its growing customer base here.’ Amazon will also offer faster delivery option, with free one and two day delivery to customers who will subscribe to Prime. Customers will also b facilitated with ‘early access to its exclusive offers’. All the services will be available on Amazon app and site.

Prime Subscription Service had helped the American e-commerce portal to ‘build customer loyalty’ and increase subscription in the global market. Sources said that Amazon Prime is currently available in the Indian market for a free 60-day trial and will soon be introduced on a special introduce try price of Rs. 499. 

“Prime will be available to customers in 100 Indian cities, and members in 20 cities can choose also same-day, morning or scheduled delivery at a discounted fee of Rs 50 per order on over 10,000 products. These deliveries typically cost Rs 150,” said Amit Agarwal, vice-president at Amazon India. He also added that the Indian customers of Amazon can experience one day delivery, as it will ‘become an everyday experience instead of an occasional indulgence.’ Prime subscription service will not compel customers for minimum purchases and will offer unlimited convenience 365-days of the year.
However, this step by Amazon has put forward hard competition among the Indian e-commerce players like Flipkart and Snap Deal, who was only focusing on growth.

Meanwhile on Tuesday, Indian e-commerce great Flipkart has acquired rival Jabong in $70 million.