Milan: On
Thursday, Italian fashion group Roberto Cavalli said that it had named former
Versace head Gian Giacomo Ferraris as its new chief executive as it seeks to
relaunch under a new owner.
Ferraris,
an engineer who also worked for Italian luxury groups Gucci and Prada, radically
turned around Versace in his seven years at the company, increasing revenue and
cutting debt and bringing it back to profit only two years after being
appointed.
In a
statement, Cavalli said, “The profound knowledge of the sector and the
important professional experiences of Gian Giacomo Ferraris will allow Roberto
Cavalli to consolidate the path of relaunch that is at the base of the
company's development plans.”
Italian
private equity Clessidra took over Cavalli in April last year and is seeking to
revamp the Florentine label famous for its animal prints.
Cavalli
said that Chairman Francesco Trapani would leave the company in the second half
of August, following his departure from Clessidra.
Versace
had replaced Ferraris at the helm of the company with Alexander McQueen’s
Jonathan Akeroyd in May, without giving a reason.
In
another development, a new advertisement for the new Versace fragrance has been
released which features homoerotic theme. In the commercial, a stunning group
of chiseled male models fight over supermodel Gigi Hadid in a new commercial
for Dylan Blue, the latest fragrance by Versace. Directed by Bruce Weber, the
feature length spot shows the gang of models, led by breakout beauty Trevor
Signorino, beating the hell out of each other in a boxing ring, walking around
town in slick identical suits, and locking lips. Donatella Versace, the vice
president of the Versace Group says it’s “the essence of the Versace man”.
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